YCN Frontier

Date - 2018

YCN Winner

Graphic design  |  Packaging  |  Illustration  |  Campaign  |   Print design

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CRAFTING WHAT MATTERS INSIDE EVERY DROP

 

I crafted a campaign for Fullers’ Frontier, based around the concept that the brand knows what matters to their consumers most. (other than lager) I created a new integrated campaign which places what is important to their audience in every drop of its beer. I ensured that I not only created a visually exciting campaign, but an interactive one.

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Inspired by the mantra that what matters in life are the little things, opportunities were created for consumers within the campaign to get involved and craft unique moments with each other.

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