The Lounge

Date - 2019

Aston Students' Union

Graphic design  |  Print design  |  Branding  |  Art direction  

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Launched alongside The Good Place, I branded the new student bar at Aston Students’ Union, The Lounge. I was solely responsible for the branding, production and art direction for the product imagery before opening to customers. 

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I developed a style and colour palette and applied this to promotional merchandise and bar staff uniforms. I designed the extensive drinks menu with a graduated tab style when printed. The product photographs, art directed by myself, were used for the menu cover and on digital media. I aimed to make the cocktails look as good as they taste, and believe me I succeeded. Finally, brand guidelines were developed detailing the logo, typography, colour palette, graphic elements and imagery.

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