The Good Place

Date - 2019

Aston Students' Union

Graphic design  |  Print design  |  Branding  |  Art direction  |  Illustration

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I designed the brand for a ‘proud-to-serve’ Starbucks, situated within the newly built Aston Students’ Union and was responsible for pitching the concept, logo development, merchandise and menu launches. 

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I decided on the theme of paradise due to the name. From this, I illustrated the imagery of the paradise flower as a tropical supporting motif to the logo.

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I rolled out my design on promotional materials such as travel mugs, coasters, loyalty cards and uniforms for staff. I art directed product photography used for the sweet and savoury food menus, also designed by myself, and tasted a couple of the options too.