C2C Today You Are

Date - 2016

B-Hive Competition Winner

Graphic design  |  Illustration  |  Animation  |  Storyboarding  |  Video editing  

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I entered the B-Hive competition by creating my c2c summer campaign for the Marketing, Advertising, PR and Graphic design categories. I won in two of these Categories and winning placements at One Black Bear, ORB, 383, RBH, McCann and Chapter. 

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The Summer activation functioned as a motivational campaign inviting people to question who they want to be by a series of definitive statements beginning ‘today you are’. This emotive campaign statement was applied to all merchandise and promotional materials in the campaign roll out. This campaign was particularly strong because It encompasses all destinations on the rail route, all emotions people can have, all activities they may want to do and all roles someone may have in society. 

 

It targeted all possible audiences, as no matter who you are, whether that be a family member, a friend, a carer, a child or a colleague, they were included in this campaign. The tone of voice was direct and motivating. Whilst the graphics remained, simpler and more corporate, they remained

in-brand and brought the copy to the foreground of the design.

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