Birmingham Dogs Home

Date - 2016

Birmingham City University

Graphic design  |  Print design  |  Copywrite  |  Campaign  |  Art direction 

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In this project, I worked with two photographers and Birmingham Dogs Home, focusing a design project on the image of Staffordshire Bullterriers. This is a topic close to home, as I have grown up all my life with this breed and believe they receive an unfair amount of abuse in social media, consequently leading to their unjust reputation. I emailed representatives of the breed about their opinions and directed photography shoots across two days at Birmingham Dogs Home, Photographing 11 Staffordshire Bullterrier and cross breeds in total.

I created copywrite in the form of hard hitting tag lines to encourage the audience to challenge these stereotypes. I art worked print material
to promote adopting the breed and setting the record straight on the nature of Staffies.

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