Adidas Balance

Date - 2018

D&AD Entry

Graphic design  |  Print design  |  Branding  |  Campaign  |  Art direction 

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ACTIVATE YOUR MIND

 

This conceptual project consisted of an integrated advertising campaign focusing on how mental health can be improved by the transformative nature of sport. Photos were edited using colour theory to depict an experiment I devised that drew on mental health. The channels used for this campaign included bold large scale print and digital media. 

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I found research that connected themes of physical fitness and mental health, using these statistics from Adidas’s key cities to demonstrate a link between the two, and the importance of these themes to Generation Z.

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